As your design partner, our mission is to bring your jewelry
vision to life.
We are full-service: we design, manufacture and distribute your collection with minimal up-front capital costs and zero inventory risk.
Our in-house team includes some of the most talented designers and product developers in the industry.
Iconery manufactures your collection, leaving you with zero inventory risk.
Iconery sells direct to consumer via iconery.com as well as getting your brand into fine retailers such as Nordstrom, Bloomingdale’s, and Goop.
We went through stuff that I like and I was drawn to, and then we went through lyrics of the album and just started pulling ideas, and I realized that I did know what I liked. So I designed pieces that all would be something that I'd wear. And it was just a totally different way to be creative that I hadn't experienced.
Michelle drew on her first album in 14 years for inspiration. Through Iconery, she created a three-piece "Hopeless Romantic" collection, timing the release of a necklace, pair of earrings and signet ring with the release of each new single from the album.
The pieces are dual in nature: the pendant "represents the hopeless darker side and the romantic lighter side of falling in love, much like the song it was inspired by. You can turn the pendant to whichever side you're feeling as you wear it!" Michelle adds.
"These are all pieces that I wear and they really reflect my romantic vintage style with a bit of tomboy edge."
It’s kind of great and better [than producing] in a way because I got to deal with Iconery and they know so much about how to make jewelry. So I could just say what I like, show what I like, and be specific about what I like and they could execute it or tell me what idea I had that would never be able to actually be executed.
Inspired by chunky retro jewelry and a pinky ring given to her father by Frank Sinatra, Rashida Jones drew upon ancient symbols of unity like the ankh and hamsa.
Her options for creating fine jewelry were limited: either source the supply chain and front the capital for development and inventory, or collaborate with another brand, but give up control of the aesthetic. Instead, Iconery helped Rashida power her own collection, saving her the money and giving her vision free reign.
Rashida's Iconery story has had over 60 million impressions in the press, with features in Vogue, People and WWD.
Working closely with our team, Amanda Thomas reimagined fan favorites from her costume jewelry line into daintier, fine jewelry versions.
With her built-in network of influencers, celebrity fans and press connections, Luv Aj X Iconery launched with write-ups from Who What Wear & Racked LA and has been worn by Rashida Jones, Emma Roberts, Danielle Bernstein, Chriselle Lim, Rumi Neely, Rocky Barnes, Maya Stepper and Courtney Trop.
Amanda sells on Iconery.com and LuvAj.com, under Luv Aj X Iconery.
This is YOUR business, Iconery is here to make it
happen. Our goal is to take your brand to the next level
in a way that easily fits into your busy schedule. We do
all of the heavy lifting to allow you to do what you do
best - engage your audience in a way that only you
We’ve found the more you share, the more you sell. And we’re here to reward that - as you increase your sales and engagement your portion of the business grows. It’s a win-win.
How much time will this take?
The Concept & Design processes will only take around four hours of your time.
How do I get paid?
We pay our designers on a monthly basis as a portion of their total business.
What do I need to do after the collection launches?
What you do best - engage your audience! Posting on social channels as well as weaving your collection into your regular PR plan has proven to be the most successful for our designers.
"If you measure this jewelry collection by its cool quotient, it's pretty much off the charts."
"Beautiful. Forever. Perfect."
"... a chic yet effortlessly edgy vibe marked by cool cross motifs, hoops and pavé studs.. prepare to fangirl over [Luv Aj's] next big feat."
"Pretty damn dreamy."
"... the investment in question is of the utmost quality in construction and materials, and the design was cool-yet-timeless."
To determine your wrist size, wrap a sewing tape measure around the part of your wrist that you plan to wear the cuff. It should fit snug, but not tight. If you don’t have a sewing tape measure, use a piece of string or strip of paper instead, and mark where one end of the string or paper overlaps the other. Then measure that length with a ruler.
The thickness of a cuff can affect the circumference you prefer to wear. Thinner cuffs can be worn ¼” smaller in circumference, as they take up less space on your wrist.
The cuff’s opening should be about 1 inch.
If you have a ring that fits the finger you want sized, match it to one of the circles on this sizing tool to find your U.S. ring size.
You can also wrap a piece of string or strip of paper snugly, though not tightly, at the base of your finger, slightly below the middle knuckle. Mark where the string or paper meets and measure the length with a ruler, in millimeters. Look at the chart under "Inside Circumference" for your U.S. ring size.
Keep in mind: