We’re more than a little obsessed with jewelry, especially real jewelry made by real designers. Truly special pieces, like the perfect gold stackable ring—worthy investments that are hard to find or intimidating to shop for. We want to change that, by taking the shopping experience out from under the glass case, making it fun, and working our industry-insider magic so that everything here is within reach. Most of all, we're tailoring it to you. Our goal is for Iconery to become the ultimate online destination for jewelry fanatics.

We scour the globe and hand-pick treasures—both classic and on-trend—from the world’s best designers (up-and-comers like Brady Legler to heavy-hitters like Mara Scalise) so you can shop an exclusive, always-expanding, curated selection of fine, customizable jewelry. We’ve even invited fashion icons like Daryl K. to create their first-ever capsule jewelry collections just for Iconery.

Each piece is available in a range of metals, gemstones and proportions. Love those Lena Wald pyramid studs but wish they were teeny tiny and came in rose gold? They do. Always wanted Mara Scalise’s perfect silver bangle but visualized it in black diamonds? It’s here. Speaking of diamonds, we know you're concerned about ethical mining, because we are too -- all gemstones and diamonds on Iconery are certified conflict-free.

So take a look around and sign up for our newsletter (for exclusive deals, giveaways, new designer alerts and more).

We're dedicated to helping you find the jewelry you’ve been dreaming of and discover things you never knew you wanted—easily, within your price range, and customized just for you.

Founder & CEO Ivka Adam has years of e-commerce and Silicon Valley tech experience from eBay, Hulu, and Modnique. She partnered with Andrea Linett, founding Creative Director of Lucky Magazine, and former Creative Director of Michael Kors and eBay Fashion. Together, with their longtime passion for all things glittery, they aim to bring you the best, most fun, fine jewelry shopping experience ever.

Ivka’s favorite piece is her Anne Sisteron Emerald Ring. Andrea doesn’t leave the house without her James Colarusso ICON pendant.

Meet the Team

Iconery Team

From Left to Right: 
Amanda (Marketing), Lauren (Ecommerce Operations), Ivka (CEO), Andrea (Creative Director), Barbara (Product Development).
Not pictured are Karen (PR) and Chris (Strategy & Operations).


Because life’s too short to wear fake jewelry.

Size Guide


To determine your wrist size, wrap a sewing tape measure around the part of your wrist that you plan to wear the cuff. It should fit snug, but not tight. If you don’t have a sewing tape measure, use a piece of string or strip of paper instead, and mark where one end of the string or paper overlaps the other. Then measure that length with a ruler.

The thickness of a cuff can affect the circumference you prefer to wear. Thinner cuffs can be worn ¼” smaller in circumference, as they take up less space on your wrist.

The cuff’s opening should be about 1 inch.


If you have a ring that fits the finger you want sized, match it to one of the circles on this sizing tool to find your U.S. ring size.

You can also wrap a piece of string or strip of paper snugly, though not tightly, at the base of your finger, slightly below the middle knuckle. Mark where the string or paper meets and measure the length with a ruler, in millimeters. Look at the chart under "Inside Circumference" for your U.S. ring size.

Keep in mind: